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University of Oklahoma, Norman, OK
Professor, Public Relations with a focus in consumer culture 2020-2023
Teaching Experience and Interests
• Advanced Mass Communications Theory
• Doctoral Seminar
• Cross cultural issues in media and society
• Introduction to Mass Communication
• Public Relations Research
• Public Relations Campaigns
• Consumer Culture
• Sports and Entertainment Promotions
• Readings in Mass Communication (Master’s Seminar)
University of Missouri, Columbia MO.
Professor, Strategic Communication 2017-2020
Associate Professor, Strategic Communication 2004-2017
Assistant Professor, Strategic Communication 1998-2004
Teaching Experiences and Interests
• Doctoral Seminar in Research: Content Analysis
• Principles of Strategic Communication
• Media Strategy and Planning
• Cross Cultural Journalism/Media, Culture, and Consumer Behavior
• Sports and Entertainment Promotion
• Effective Job Search Strategies
• AdZou: Strategic Campaigns
• Doctoral seminar in teaching strategies
• Strategies in Retail Advertising
• Graduate course for doctoral students on Issues in Cross Cultural Media and its effects on consumer behavior
University of Florida, Gainesville 1995-1997
Graduate Teaching Assistant, dvertising
DETAILED COURSE DESCRIPTIONS
University of Oklahoma: Norman Fall 2020- present
Full Professor
JMC 5083/6083: Mass Communication Theory. The overall goal is to help students develop an appreciation for the theories and methodologies that can be employed depending upon the research question that is addressed. We spend a considerable amount of time discussing theory. What does it mean to theorize? What steps are involved? What must be considered when we theorize? Students are provided opportunities to synthesize readings, analyze, and critique recent publications in the areas of mass communication (assessment: research article critique, lecture discussion posts, class discussions, thought questions). We discuss constructs and concepts and how they relate to theoretical development.
JMC 6091: Doctoral Seminar. The purpose of this course was to provide doctoral students with knowledge of information that must be included in an academic portfolio to use on the job search process and what must be included in an application for tenure. Students in this course learn how to create a record of their teaching philosophy, reflection, development, research statement and goals, as well as achievements over time. They learn how to gather information on their academic experiences, achievements and professional development—all with the end result of producing an effective portfolio which helps authenticate and illuminate the breadth, depth, and quality of work that they have done.
JMC 1013: Introduction to Mass Media. This overview course provided students with information pertaining to the major areas of study in Advertising, Creative Media, Production, Journalism, Professional Writing and Public Relations. In this course, you students learn about all types of media from traditional media, to new media, to books and movies. We discuss how these and other forms of media and their characteristics have influenced human behaviors as well as the American culture. We also review legal and ethical frameworks of media, and explore the theoretical elements as well as the practical implications of their function within contemporary society. Students produce an end-of-the-year paper that helps them learn media literacy and how to do academic research and write papers using APA as a style guide.
JMC 3463: Issues in Cross Cultural Journalism, Media and Society. JMC 3463 introduces students to the concept of cultural competence [the ability to interact effectively with people of different cultures], diversity [race, ethnicity, gender, sexual orientation, socio-economic status, age, physical abilities, religious beliefs, political beliefs, or other ideologies] and culture [the set of shared attitudes, values, goals, and practices that characterizes a group] from historical, political, and sociological perspectives. The United States is an excellent system for such an endeavor as it has a high degree of variation in cultures [based upon regional, ethnic, racial, and historical differences]. The definition of diversity is itself based upon the different groups that exist within the US. Thus, the United States serves as our laboratory for teaching the skill set needed for cultural competence.
JMC 4403: Public Relations Campaigns: Capstone. Students in this course master the elements of a strategic communications campaign through direct experience. It is taught in such a way that students gain real-world experiences by submitting time reports, holding agency meetings, and working with real-world clients. The course is designed to create an experience of working in an agency environment in order to help seniors’ transition from students to professionals. They are assessed based on the quality, creativity and professionalism of your work product.
JMC 4453/5453: Public Relations Research. This course teaches students how to read and understand communication and PR (as a part of communication) research, evaluation, and measurement. It provides students an understanding of the relationship between theory, data collection, analysis, and communication of results. The course also teaches students how to choose, design, critique, manage, and execute various methodologies used for program assessment and evaluation in the field of communication in general and the contemporary practice of public relations PRin particular.
JMC 4970/5970: Consumer Culture. This course was designed to be a comprehensive introduction to the major theories and empirical studies on consumer culture with emphasis upon the motivations and cultural aspects of consumption in America; substantive focus upon diverse topics such as fashion, celebrity influences, food, tourism, physical attractiveness, children, and race/ethnicity. The study of consumption is now central to many of the key debates within strategic communications– particularly around notions of markets, target market choice, ethnicity, individualization and collectively organized practices, identity, and so on. This course provides students with theoretical perspectives on consumer culture and opportunities to apply their knowledge to a critical examination of substantive topics in consumer culture and the practice of public relations.
JMC 5063: Readings in Mass Communications. This is a basic graduate course in mass communication theory and research. It introduces the graduate student to mass communication theory and research and focuses on theories of media consumers and media effects. The class is structured in a lecture/seminar format and is designed to create an environment to discuss topics of interest as they relate to theories of mass communication and media. This class provides beginning master’s students with an overview of the important theories in our field and will encourage students to think about how theories apply to the real world and how they will inform their work as a media professional.
University of Missouri: Strategic Communication January 1998-Spring 2020
Associate/Full Professor
Jour 4970/7970, AdZou: Strategic Campaigns. This capstone course provides upper-class students with experiences that allow them to understand the same process that the most forward-thinking professional advertising, public relations, and marketing firms use when approaching a new client project. The course begins with a client meeting to introduce the client’s current situation and problem they are looking for a campaign to solve. Clients provide goals for the campaign, and students immediately are allowed to work on creative ideas and concepts that make the client’s desires a reality. Students, under the tutelage of the professor, develop effective campaign ideas and plans that are based on informed solutions that connect the right target audience with the right message at the right time.
Comm 8140, Content Analysis. This course introduces doctoral students to the theory and practice of content analysis. Content analysis is approached in this course as a quantitative, systematic, and objective method of analysis of communication messages. This is a hands-on course requiring active participation from students. Students are asked to actively participate in each seminar discussion as well as to complete content analysis exercises during class sessions. During the course, students plan and execute a content analysis of their own design. Additionally, students are expected to assist with the coding of other students’ projects as part of the course. Students learn the process of conducting a content analysis from beginning to end stage.
Jour 4212/7212, Sports and Entertainment Promotion. This course gives students an introduction to integrated brand promotion and its impact on sports and entertainment. Students are exposed to advertising, promotion, market research, social media, traditional and new media, and other components of the sports and entertainment promotion industry. Students learn how a sports and entertainment integrated promotional plan is applied in practice and will analyze sports promotion and marketing strategies to better understand how to develop their own sports and entertainment promotion plans. Students conduct their own independent research projects wherein they identify, analyze, and write campaign plans that might be considered for implementation by managers of particular sports and entertainment organizations.
Jour 4224, Effective Job Search Strategies. In this course, students learn about the process of career development and planning, which includes self-assessment, job search strategies, awareness of etiquette and other social networking/small talk issues, and how to network. Students develop skills that, along with their education, can lead to achieving personal goals and career success. An examination of job search strategies with emphasis on the written and oral communications necessary to market one’s potential. Special focus is placed on developing effective application correspondence, follow-up correspondence and interviewing techniques.
Jour 2000, Cross Cultural Journalism. A course designed to serve as an in-depth expansion on the material undergraduate students will be exposed to in several upper division courses in the School of Journalism. The course examines culture as a historically transmitted system of meaning constructed through both face-to-face interaction and the mass media. The course centers on research and theory from various approaches to culture and mass communication. My main teaching objective is to help students appreciate and understand the research and theory behind cross-cultural journalism so that they are able to use the information in their careers as a reporter, advertiser, public relations professional, photographer, or media manager
Jour 4200 (J120; J319), Principles of Strategic Communication. A survey course that examines the four major advertising categories: management, research, copy writing and ad design, and media planning. The class is designed to enhance students’ understanding of and appreciation for major concepts, practices, and processes involved in advertising. This course also provides advertising majors with a basic understanding of common advertising research methods, policies, and problems.
Jour 328, Retail Advertising. This course provides students with a unique opportunity to build an advertising campaign for a local merchant selected from the Columbia area. The “real-life” “real-world” hands-on learning experience allows students to write, design, and create ad campaigns that not only “break through the advertising clutter,” but can be used to increase store traffic, enhance a corporate image, create persuasive promotional campaigns, increase short-term sales, long-term profits, and move inventory.
Jour 4248, Media Strategy and Planning. A course that deals with the planning, selection, and evaluation of advertising media. After taking this course, students should know how media decisions relate to the overall marketing and advertising process. The course is designed and was developed to enhance the student’s knowledge of all of the mass media options available in the United States.
University of Florida, Gainesville August 1992 to December 1997
Teaching Assistant, Department of Advertising
ADV 4101 was designed and developed to enhance copy writing, visualization, creativity and problem-solving skills. Students created and produced print and broadcast advertisements for local and national advertisers. Although it was a beginning course in copy and visualization techniques, students were highly encouraged and challenged to produce ads that were original, creative, relevant, and effective. Students learned how to write scripts for radio and TV as well as learned how to use the computer to lay out ads and write copy platforms.
ADV 3000 was designed to enhance students’ understanding of advertising concepts, practices, and processes, this course also provided students with fundamental insights into common advertising research methods, policies, and problems. Students learn broad concepts from how advertising affects beliefs, emotions, desires and behaviors to elements of great ads to understanding who is responsible for designing and creating advertisements.
ADV 3502 introduced students to the world of advertising sales. Students learn how local advertising media can meet the advertising needs of retailers. The course examined the various ways media are bought and sold as well as helps students to enhance negotiation, selling, presentational and communication skills.
DETAILED COURSE DESCRIPTIONS
University of Oklahoma: Norman Fall 2020- present
Full Professor
JMC 5083/6083: Mass Communication Theory. The overall goal is to help students develop an appreciation for the theories and methodologies that can be employed depending upon the research question that is addressed. We spend a considerable amount of time discussing theory. What does it mean to theorize? What steps are involved? What must be considered when we theorize? Students are provided opportunities to synthesize readings, analyze, and critique recent publications in the areas of mass communication (assessment: research article critique, lecture discussion posts, class discussions, thought questions). We discuss constructs and concepts and how they relate to theoretical development.
JMC 6091: Doctoral Seminar. The purpose of this course was to provide doctoral students with knowledge of information that must be included in an academic portfolio to use on the job search process and what must be included in an application for tenure. Students in this course learn how to create a record of their teaching philosophy, reflection, development, research statement and goals, as well as achievements over time. They learn how to gather information on their academic experiences, achievements and professional development—all with the end result of producing an effective portfolio which helps authenticate and illuminate the breadth, depth, and quality of work that they have done.
JMC 1013: Introduction to Mass Media. This overview course provided students with information pertaining to the major areas of study in Advertising, Creative Media, Production, Journalism, Professional Writing and Public Relations. In this course, you students learn about all types of media from traditional media, to new media, to books and movies. We discuss how these and other forms of media and their characteristics have influenced human behaviors as well as the American culture. We also review legal and ethical frameworks of media, and explore the theoretical elements as well as the practical implications of their function within contemporary society. Students produce an end-of-the-year paper that helps them learn media literacy and how to do academic research and write papers using APA as a style guide.
JMC 3463: Issues in Cross Cultural Journalism, Media and Society. JMC 3463 introduces students to the concept of cultural competence [the ability to interact effectively with people of different cultures], diversity [race, ethnicity, gender, sexual orientation, socio-economic status, age, physical abilities, religious beliefs, political beliefs, or other ideologies] and culture [the set of shared attitudes, values, goals, and practices that characterizes a group] from historical, political, and sociological perspectives. The United States is an excellent system for such an endeavor as it has a high degree of variation in cultures [based upon regional, ethnic, racial, and historical differences]. The definition of diversity is itself based upon the different groups that exist within the US. Thus, the United States serves as our laboratory for teaching the skill set needed for cultural competence.
JMC 4403: Public Relations Campaigns: Capstone. Students in this course master the elements of a strategic communications campaign through direct experience. It is taught in such a way that students gain real-world experiences by submitting time reports, holding agency meetings, and working with real-world clients. The course is designed to create an experience of working in an agency environment in order to help seniors’ transition from students to professionals. They are assessed based on the quality, creativity and professionalism of your work product.
JMC 4453/5453: Public Relations Research. This course teaches students how to read and understand communication and PR (as a part of communication) research, evaluation, and measurement. It provides students an understanding of the relationship between theory, data collection, analysis, and communication of results. The course also teaches students how to choose, design, critique, manage, and execute various methodologies used for program assessment and evaluation in the field of communication in general and the contemporary practice of public relations PRin particular.
JMC 4970/5970: Consumer Culture. This course was designed to be a comprehensive introduction to the major theories and empirical studies on consumer culture with emphasis upon the motivations and cultural aspects of consumption in America; substantive focus upon diverse topics such as fashion, celebrity influences, food, tourism, physical attractiveness, children, and race/ethnicity. The study of consumption is now central to many of the key debates within strategic communications– particularly around notions of markets, target market choice, ethnicity, individualization and collectively organized practices, identity, and so on. This course provides students with theoretical perspectives on consumer culture and opportunities to apply their knowledge to a critical examination of substantive topics in consumer culture and the practice of public relations.
JMC 5063: Readings in Mass Communications. This is a basic graduate course in mass communication theory and research. It introduces the graduate student to mass communication theory and research and focuses on theories of media consumers and media effects. The class is structured in a lecture/seminar format and is designed to create an environment to discuss topics of interest as they relate to theories of mass communication and media. This class provides beginning master’s students with an overview of the important theories in our field and will encourage students to think about how theories apply to the real world and how they will inform their work as a media professional.
University of Missouri: Strategic Communication January 1998-Spring 2020
Associate/Full Professor
Jour 4970/7970, AdZou: Strategic Campaigns. This capstone course provides upper-class students with experiences that allow them to understand the same process that the most forward-thinking professional advertising, public relations, and marketing firms use when approaching a new client project. The course begins with a client meeting to introduce the client’s current situation and problem they are looking for a campaign to solve. Clients provide goals for the campaign, and students immediately are allowed to work on creative ideas and concepts that make the client’s desires a reality. Students, under the tutelage of the professor, develop effective campaign ideas and plans that are based on informed solutions that connect the right target audience with the right message at the right time.
Comm 8140, Content Analysis. This course introduces doctoral students to the theory and practice of content analysis. Content analysis is approached in this course as a quantitative, systematic, and objective method of analysis of communication messages. This is a hands-on course requiring active participation from students. Students are asked to actively participate in each seminar discussion as well as to complete content analysis exercises during class sessions. During the course, students plan and execute a content analysis of their own design. Additionally, students are expected to assist with the coding of other students’ projects as part of the course. Students learn the process of conducting a content analysis from beginning to end stage.
Jour 4212/7212, Sports and Entertainment Promotion. This course gives students an introduction to integrated brand promotion and its impact on sports and entertainment. Students are exposed to advertising, promotion, market research, social media, traditional and new media, and other components of the sports and entertainment promotion industry. Students learn how a sports and entertainment integrated promotional plan is applied in practice and will analyze sports promotion and marketing strategies to better understand how to develop their own sports and entertainment promotion plans. Students conduct their own independent research projects wherein they identify, analyze, and write campaign plans that might be considered for implementation by managers of particular sports and entertainment organizations.
Jour 4224, Effective Job Search Strategies. In this course, students learn about the process of career development and planning, which includes self-assessment, job search strategies, awareness of etiquette and other social networking/small talk issues, and how to network. Students develop skills that, along with their education, can lead to achieving personal goals and career success. An examination of job search strategies with emphasis on the written and oral communications necessary to market one’s potential. Special focus is placed on developing effective application correspondence, follow-up correspondence and interviewing techniques.
Jour 2000, Cross Cultural Journalism. A course designed to serve as an in-depth expansion on the material undergraduate students will be exposed to in several upper division courses in the School of Journalism. The course examines culture as a historically transmitted system of meaning constructed through both face-to-face interaction and the mass media. The course centers on research and theory from various approaches to culture and mass communication. My main teaching objective is to help students appreciate and understand the research and theory behind cross-cultural journalism so that they are able to use the information in their careers as a reporter, advertiser, public relations professional, photographer, or media manager
Jour 4200 (J120; J319), Principles of Strategic Communication. A survey course that examines the four major advertising categories: management, research, copy writing and ad design, and media planning. The class is designed to enhance students’ understanding of and appreciation for major concepts, practices, and processes involved in advertising. This course also provides advertising majors with a basic understanding of common advertising research methods, policies, and problems.
Jour 328, Retail Advertising. This course provides students with a unique opportunity to build an advertising campaign for a local merchant selected from the Columbia area. The “real-life” “real-world” hands-on learning experience allows students to write, design, and create ad campaigns that not only “break through the advertising clutter,” but can be used to increase store traffic, enhance a corporate image, create persuasive promotional campaigns, increase short-term sales, long-term profits, and move inventory.
Jour 4248, Media Strategy and Planning. A course that deals with the planning, selection, and evaluation of advertising media. After taking this course, students should know how media decisions relate to the overall marketing and advertising process. The course is designed and was developed to enhance the student’s knowledge of all of the mass media options available in the United States.
University of Florida, Gainesville August 1992 to December 1997
Teaching Assistant, Department of Advertising
ADV 4101 was designed and developed to enhance copy writing, visualization, creativity and problem-solving skills. Students created and produced print and broadcast advertisements for local and national advertisers. Although it was a beginning course in copy and visualization techniques, students were highly encouraged and challenged to produce ads that were original, creative, relevant, and effective. Students learned how to write scripts for radio and TV as well as learned how to use the computer to lay out ads and write copy platforms.
ADV 3000 was designed to enhance students’ understanding of advertising concepts, practices, and processes, this course also provided students with fundamental insights into common advertising research methods, policies, and problems. Students learn broad concepts from how advertising affects beliefs, emotions, desires and behaviors to elements of great ads to understanding who is responsible for designing and creating advertisements.
ADV 3502 introduced students to the world of advertising sales. Students learn how local advertising media can meet the advertising needs of retailers. The course examined the various ways media are bought and sold as well as helps students to enhance negotiation, selling, presentational and communication skills.
Hi Dr. Frisby, hope all is well!
I was a 2017 grad, and I took your Strat Comm career course my senior year; I wanted to let you know the impact that course has had on my career.
I currently work for Accenture under their recent agency/production endeavor, known as Accenture Song (previously we were known as CreativeDrive, but they officially acquired us last July, and Droga5 is under their creative umbrella, as well). Throughout the past 6 years, I've had interviews with agencies such as 22Squared, BBDO, Momentum, and more; I have your class to thank for the opportunities I've been given. Interviewers and employers have commented on my interviewing skills, which, before your class, I had zero confidence in my interviewing abilities.
More than interviewing skills, I often get comments about how my resume stands out! I've had friends and colleagues ask me to help them with their resumes because they are blown away by mine, and I always tell people about how I learned everything in your class. My resume has become much bolder and brighter since your course, but I still use the same format that I first designed in your class--it seems to work quite well ;) I've attached it so you can check it out (and as I mentioned--it is definitely bold and bright--but it has caught the attention of many!).
Just wanted to say thank you for offering that course and for being truly dedicated to the future success of your students.
Well wishes...
Jenny
Strat Comm '17
While not exhaustive, you can at least take a look a look at a few of mine!
My name is Dr. Cynthia Frisby and on this site you will find information about me, my research, my passion for DEI and teaching. You will also see my "fun side" and see a clip of when this Frisby was on the Oprah show!