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Signed in as:
filler@godaddy.com
Promoting my 2020 book on sports and the issues surrounding racism, sexism, ageism, religion, politics and more
Promotion of my newest book 2024 on women in mass media and the images that are divided along lines of gender, social status, age, disability and sexual orientation just to name of few divisions.
Frisby, C. M. (2023) Nasty Women: Utilization and Depictions of Women in American Media, Accepted for publication. Forthcoming, Fall 2023.
Frisby, C. M. (2020). Current Controversies in Media, Sports and Culture. San Diego, CA: Cognella Publishing.
Stone, B. B., Baker, E. A., & Frisby, C. M. (2015). Technology: Harnessing affordances to address pedagogical challenges. In A. Strathman & J. Spain (Eds.), The pursuit of teaching excellence: Lessons from the University of Missouri Kemper Teaching Fellows (pp. 99-134). Columbia, MO: University of Missouri Press.
Frisby, C. M. (2015). How you see me, how you don’t: Essays on stereotypes and representation of media and its effects on minorities, women, and adolescents. Oklahoma City, OK: Tate Publishing.
Frisby, C. M. (2015). Race and gender representations in sports. In M. Len-Rios and E. Perry
(Eds), Cross-cultural journalism: Communicating strategically about diversity. (pp. 297-31). New York, NY: Routledge Press.
Frisby, C. M. (2013). Getting real with reality TV. In K. A. Ackley (Ed.), Perspectives on contemporary issues: Reading across the disciplines (8th ed.) (pp. 250-251), Boston, MA: Cengage Learning.
Frisby, C. M. (2007). Getting real with reality TV. In J. Gorham (Ed.). Annual editions: Mass media (7th ed.), (pp. 56-62). Guilford, CT: Dushkin/McGraw-Hill.
Frisby, C. M. (2004). The changing faces of advertising: Minority images and the media. IN F. Cropp, C. M. Frisby, & D. Mills (Eds.). Journalism across cultures. (pp. 187-201). Ames, IA: Iowa State Press.
Cropp, F., Frisby, C. M., & Mills, D. (2004). Journalism across cultures. Ames, IA: Iowa
State Press.
Frisby, C. M. (2000). Black like me: How idealized images of Caucasian women affect body esteem and mood states of African-American females, [Google Books Version], Retrieved from https://books.google.com/books?id=dT9UmgEACAAJ
Lorenz, E. & Frisby, C. M. (2022). "Disability on drama TV: How attitudes about disability in the US relate to viewing frequency and identification with a character with a disability on “Glee,” Media Education, 13(1), 47-57.
Hu, L. & Frisby, C. M. (2022). Outside the “Spiral”: Factors Predicting Social Media Users’ Outspokenness Online and Offline, Communication & The Public, (accepted for publication).
Hu, L., Kearney, M. W., & Frisby, C. M. (2021). Tweeting and Retweeting: Gender Differences in Political Expressions on Twitter, Journal of Gender Studies, 1-19, DOI: 10.1080/09589236.2021.1995340
First, J. M., Danforth, L. Frisby, C. M., Warner, B. R., Ferguson, M., & Houston, J. B. (2020). Posttraumatic Stress Related to the Killing of Michael Brown and Resulting Civil Unrest in Ferguson, Missouri: Roles of Protest Engagement, Media Use, Race, and Resilience, Journal of the Society for Social Work and Research, 11(3), 369-391.
Frisby, C. M. & Hu, Lingshu (2019). A Light that Moves Forward: Native Americans and Microaggressions on Social Media, International Review of Social Sciences, 7(7), pp. 324-338.
Frisby, C. M. (2019). Black and beautiful: An investigation of colorism and strides toward inclusivity in the cosmetic industry, Advances in Journalism and Communication, 7, pp. 1 – 20.
Frisby, C. M. & Behm-Morawitz, E. (2019). Undressing the words: prevalence of profanity, misogyny, violence, and gender role references in popular music from 2006-2016. Journal of Communication: Media Watch, 10(1), 5-21, doi:
10.15655/mw/2019/v10i1/49562.
Frisby, C. M. (2018). “Oh see what we say:” A content analysis of partisan media’s framing of the take a knee silent protest by the NFL, American International Journal of Humanities and Social Science, 4(3), pp. 6-18.
Frisby, C. M. & Wanta, W. (2018). Media hype and its effect on athletes’ self-concept and performance, Advances in Journalism and Communication, 6(1), pp. 1-18.
Dell, R. & Frisby, C. M. (2017). Start to Finish: The Effect of Sportswriter and Reader Gender on Perception of Female Athletes, Advances in Journalism and Communication, accepted for publication, 5(4), 236-255
Brannen, J. & Frisby, C. M. (2017). Self-Esteem’s Moderation of Self-Congruity Effects on
Brand Loyalty, Theoretical Economics Letters, 7(6), 1848-1864.
Medvedeva, Y, Frisby, C. M., & Moore, J. (2017). Celebrity capital of actresses of color: A
mixed methods study, Advances in Journalism and Communication, 5(3), 183-203
Frisby, C. M. (2017). Sacrificing Dignity for Publicity: Portrayals of Female Athletes on “Sports Illustrated” and “ESPN The Magazine” Covers from 2012-2016, Advances in Journalism and Communication, 5(2), 120-125, doi: 10.4236/ajc.2017.52007
Frisby, C. M. (2017). Sexualization and Objectification of Female Athletes on Sport Magazine Covers: Improvement, Consistency, or Decline?, International Journal of Humanities and Social Science, 7(5), 1-23. ISSN 2220-8488 (Print), 2221-0989 (Online)
Frisby, C. M. (2017). A Content Analysis of Racial and Sexist Microagressions in Print News
Stories about Serena Williams and Angelique Kerber, Open Journal of Social Sciences, 5, 263-281.
Allen, K. & Frisby, C. M. (2017). A Content Analysis of Micro Aggressions in News Stories about Female Athletes Participating in the 2012 and 2016 Summer Olympics. Journal of Mass Communication and Journalism, 7, 334-339. doi: 10.4172/2165-7912.1000334.
Frisby, C. M. (2017). "Misrepresentations of Lone Shooters: The disparate treatment of Muslim, African American, Hispanic, Asian, and White perpetrators in the U.S. news media, Advances in Journalism and Communications, 5(2), 162-184.
Frisby, C. M. (2016). Delay of game: A content analysis of coverage of Black male athletes by magazines and news websites 2002-2012. Advances in Journalism and Communications,4(4), 2-15.
Page, J., Duffy, M., Frisby, C. M., and Perreault, G. (2016). Richard Sherman speaks and almost breaks the Internet: Race, media, and football, Howard Journal of Communication, 1-20, http:// dx.doi.org/10.1080/10646175.2016.1176969.
Kateman, M. & Frisby, C. M. (2015). Summer expeditions: A messaging content analysis through the critical race theory lens. Journal of School Public Relations, 35(4), 451-476.
Lumpkins, C. Y., Cameron, G. T., and Frisby, C. M. (2012). Spreading the gospel of good health: Assessing mass women's magazines as communication vehicles to combat health disparities among African Americans. Journal of Media and Religion, 11(2), 78-90.
Frisby, C., & Aubrey, J. S. (2012). Race and genre in the use of sexualization in female artists’ music videos. Howard Journal of Communications, 23(1), 66-87.
Aubrey, J. S., & Frisby, C. (2011). Sexual objectification in music videos: A content analysis comparing gender and genre. Mass Communication and Society, 14, 475-501.
Len-Rios, M. E., Hinnant, A., Park, S. A., Cameron, G. T., Frisby, C. M., & Lee, Y. A. (2009). Health news agenda building: Journalists’ perceptions of the role of public relations. Journalism and Mass Communication Quarterly, 86(2), 315-331.
Leshner, G., Cheng I., Song, J. H.,Choi, J., & Frisby, C. (2007). The role of spiritual health locus of control in breast cancer information processing between African American and Caucasian women. Integrative Medicine Insights, 2, 35–44.
Frisby, C. M. (2006). Shades of beauty: Examining the relationship of skin color on perceptions of physical attractiveness. Facial Plastic Surgery. 22(3), 175-179.
Frisby, C. M. (2006). A matter of life and death: Effects of emotional message strategies on Black women’s attitudes about preventative breast cancer screenings. Journal of Black Studies, 37(1) 103-126.
Frisby, C. M. (2004). Does race matter? Effects of idealized images on African American women’s perceptions of body esteem. Journal of Black Studies, 34(3), 323-347.
Reber, B. H., Frisby, C. M., & Cameron, G. (2004). Changing Direction: Assessing student thoughts and feelings about a new program in strategic communication, Journal of Advertising Education, (1), 32-46.
Frisby, C. M. (2002). Messages of hope: Recommendations for social marketing strategies that encourage black women to screen for breast cancer. Journal of Black Studies, 32(5), 489-505.
Frisby, C. M. (2002). Men are young and restless too: Redefining the media audience for daytime television. Journal of Advertising Research, 42(2), 56-64.
Frisby, C. M. (2000). If you build it, will they learn?: Effects of a course web site on student learning and teacher effectiveness, Journal of Advertising Education, 4(2), 17-27.Frisby, C. M. (2000). Advertising: The business of brands, Journalism & Mass Communication Educator, 55(1), 88-89.
Frisby, C. M. (1999). Building theoretical insights to explain differences in TV remote control use between males and females: A meta-analysis, Journal of Current Issues in Research and Advertising, 21(2), 59-76.
Journal Publications (Non-Refereed)
Frisby, C. M. (2010). Sticks ‘n’ stones may break my bones, but words they hurt like Hell: Derogatory words in popular songs. Media Report to Women, 38(4), 2-19.
Frisby, C. M. & Engstrom, E. (2006). Always a bridesmaid and never a bride: Portrayals of women of color as brides in bridal magazines. Media Report to Women, 34(4), 10.
Journal Manuscripts (Under Review)
Frisby, C. M. (2021). “….And That’s Why We’re Feelin’ the Blues:” Examining effects of media consumption, perceived realism on African American’s self-reported feelings of depression, Howard Journal of Communications (Third Revise and Resubmit, 11/20/2022).
GRANTS
External Funding
Frisby, C. M. (2021). July 2020 – January 2021. Missouri Department of Health and Senior Services. “Advertising Campaign for Missouri Rape Prevention and Education.” $65,286
The Department of Health and Senior Services established a relationship with the Dr. Cynthia Frisby of the Missouri School of Journalism in July 2020 to review current literature and provide insights on how to reduce and/or eradicate sexual, domestic, and intimate partner violence. Dr. Frisby was asked to identify campaign ideas, tactics and a media plan that might be the most amenable to a campaign initiative focused on increasing reports of sexual, domestic, and intimate partner violence. Insights gained from an exhaustive literature review prompted creation of a creative concept for a persuasive and educational public relations message campaign. The present research report/project examines the uses of social psychology and promotions to encourage bystander and victim reports of violent experiences and relationships.
Hagglund, Kristopher (Project Director) and Frisby, C. M. (2007-2009): Missouri Health Literacy Enhancement Resource Center, Missouri Foundation for Health. $726,784. Media Resource Inventory Sub-Committee (Glen Cameron, Project Leader). Conducted in-depth interviews with African American Health Journalists. Designed national survey of health and science journalists to obtain health literacy resources and sources of information regularly used by journalists in story development.
Cameron, G., Armer, J., and Frisby, C. M. (2004-2006) Co-PI on health communication funded by the Health Communication Research Center (HCRC).
Received a $500,000 grant from the Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion. Cancer Prevention Programs Number: U57/CCU723093-01.
Frisby, C. M. (2011). The College of Arts and Humanities Grant Writing Fellowship.
Received fellowship to seek grants that would support a study designed to investigate the impact of cultural influences on adolescents, their exposure to sexualizing imagery and messages in popular media.
Frisby, C. M. (2022, in process). The Sports and Entertainment Center for Diversity, Equity, and Inclusivity. This initiative proposes the establishment of a Center for Sports and Entertainment Promotions, Diversity and Inclusivity at the University of Oklahoma. The vision for this center was developed through a collaborative process including a campus-wide vision-crafting process that involved faculty, a review of multiple existing Center formats and discussions with executives in sports and entertainment industries. Included in this proposal is a rationale for establishment of a Center for Sports and Entertainment Diversity, Equity, and Inclusivity. DEI is an important concept and is needed to enable mechanisms for industries and organizations to meet and accomplish institutional goals of increasing retention and graduation rates by providing outstanding research, teaching and service to the state and society. The proposal outlines the Center’s functions in the context of our institutional priorities and our substantial experience with curricular engagement and student support services.
Frisby, C. M. (2021, under review). Improving Police-Community Relationships through Diversity Certification Training.
A request for proposal has been written and was submitted for research support om a research-based study that offers best practices that will ultimately aid in enhancing the overall health, well-being, and community relationships among police officers and the communities they serve. Participants will gain valuable knowledge and skills that will enable them to more effectively and enjoyably serve diverse cultures. The enforcement agencies will incur the costs for travel for the workshop consultant, fees for internet access, copying of quizzes and tests, as well as writing utensils.
Consulting Grant Contracts
Frisby, C. M. (2020-2021). MODHSS, Development of a Campaign to Reduce and Prevent Sexual Violence, Intimate Partner Violence, and Domestic Violence.
Hired to conduct theory-based research and data that involved identifying strategies and persuasive messages that encourage individuals to notice, speak up, and speak out in terms of helping someone thought to be involved in a SV, IPV, or DV relationship. The Department of Health and Senior Services established a relationship with the Missouri School of Journalism in July 2020 to review current literature and provide insights on how to reduce and/or eradicate sexual, domestic, and intimate partner violence. We also were also asked to identify campaign ideas, tactics and a media plan that might be the most amenable to a campaign initiative focused on increasing reports of sexual, domestic, and intimate partner violence. Insights gained from an exhaustive literature review prompted creation of a creative concept for a persuasive and educational public relations message campaign. The present research report/project examines the uses of social psychology and promotions to encourage bystander and victim reports of violent experiences and relationships.
Frisby, C. M. (2011). Association of Maternal & Child Health Programs, Washington, DC.
Awarded $12,000 to conduct research on message framing and dispositional motivations that AMCHP could integrate into larger theories of health behavior change. Discovered messages that allowed the organization to understand how adolescents process messages and interpret preconception. Also provided detailed research and instructions on all the message framing factors that might possibly interact within the context of a particular health message designed to enhance self-efficacy, intentions, and behaviors. We found that matching health messages to dispositional tendencies can actually increase the effectiveness of the message.
Frisby, C. M. (2009). Awarded $50,000 to work with the Coordinator for the Missouri Coalition Against Domestic and Sexual Violence.
This project involved conducting research on adolescent boys’ use of video games and the effects heavy use have on ideas and attitudes toward domestic violence and women. The main goal of the project was to identify major themes that can be used to develop and frame messages that will change male attitudes about violence toward women. Led, organized, and conducted ten focus groups with boys ages 11 – 14 throughout the state of Missouri during Summer 2009.
Frisby, C. M. (2007 – 2008). Fitting in: Development of a health campaign for adolescents in the state of Missouri. ($70,000).
Reviewed current literature and provided insights on how to segment adolescents into groups. Conducted developmental research on the 11 - 14 year-old adolescent segment and identified the best approaches and strategies for developing and executing a message campaign--motivating adolescents, opinion leaders, personality and persuasion factors. Created and developed a creative concept for a persuasive message health campaign aimed at adolescents aged 11 – 14 years of age. Wrote an entire campaign and media plan for the state of Missouri.
CONFERENCE PRESENTATIONS (PRINTED PROCEEDINGS)
Frisby, C. M. (2006). Unleashing the beauty: Decomposing and understanding the Dove campaign backlash. Proceedings of The Conference-American Academy of Advertising, American Academy of Advertising, 125-126.
Frisby, C. M. & Chang, Y. (2000). Beating the odds: A formative evaluation of breast cancer campaign messages aimed at African American and Caucasian women, Proceedings of The Conference- American Academy of Advertising, American Academy of Advertising; Pullman, WA, 214-215.
Frisby, C. M. (1997). Is the remote-control man's best friend?: A meta-analysis on the relationship between gender and remote-control use, Proceedings of The Conference- American Academy of Advertising, American Academy of Advertising, 98-99.
CONFERENCE PRESENTATIONS (PEER-REVIEWED)
Frisby, C. M. & Smith-Frigerio, S. (2020). In Pursuit of Perfection: Investigating Effects of Media Exposure on Attitudes Toward Cosmetic Surgery Among African Americans, accepted for presentation at the National Communication Association conference to be held in Indianapolis, IN.
Hu, L. & Frisby, C. M. (2020). Reconstruct the “Spiral”: Positive and Negative Motivations Predicting Outspokenness in Online and Offline Scenarios, Paper accepted for presentation at the 70th Annual International Communication Association Conference, Brisbane, Australia.
Houston, B., Thorson, E., Frisby, C. M., & First, J. (2020). Communication Ecology Following the Killing of Michael Brown in Ferguson, Missouri: A Network Analysis, Paper accepted for presentation at the 70th Annual International Communication Association Conference, Brisbane, Australia
Hu, L. & Frisby, C. M. (2019). “Outside the “Spiral”: Other Factors Predicting Outspokenness in Online and Offline Scenario, Paper accepted for presentation at the 69th Annual conference of the International Communication Association, Washington, D. C.
Frisby, C. M. (2010). Undressing the words: Analysis of genre and gender in the use of profanity, misogyny, violence, and gender role presentation in today’s popular music. Paper presented to the Mass Communication and Society Division of the Association for Education in Journalism and Mass Communication, Denver, CO.
Frisby, C. M. & Aubrey, J. S. (2010). Oversexualized Jezebels?: A content analysis comparing race and genre in the sexualization and objectification of female artists in music videos. Paper presented to the Minorities and Communications Division of the Association for Education in Journalism and Mass Communication, Denver, CO.
Lee, Y., Alhabash, S., & Frisby, C. M. (2010). How Facebook influences students’ motivation to learn, classroom climate and engagement. Paper presented to the Minorities and Communications Division of the Association for Education in Journalism and Mass Communication, Denver, CO.
Frisby, C. M. & Wanta, W. (2010). Effects of media use on athletes’ self-perceptions. Paper presented to the Communication, Theory and Methodology Division of the Association for Education in Journalism and Mass Communication, Denver, CO.
Frisby, C. M. & Wanta, W. (2010). Media hype and its effect on athletes’ self-concept and performance. Paper presented to the Communication, Theory and Methodology Division of the Association for Education in Journalism and Mass Communication, Denver, CO.
Frisby, C. M. & Aubrey, J. S. (2009, November). Sexualized representations in music videos: A content analysis comparing gender and genre. Paper presented to the National Communication Association, Chicago, IL
Len-Rios, M. E., Hinnant, A., Frisby, C. M., Jeong, J. (2009). Health journalist attitudes
toward sourcing by gender and an introduction to the concept of leverage. Paper presented to the Commission on the Status of Women, the Association for Education in Journalism and Mass Communication, Boston, MA.
Hinnant, A., Len-Rios, M. E., Oh, H., & Frisby, C. M. (2009). Are journalists health literacy practices tied to their perceptions of audience? An attribution approach. Paper presented to the International Communication Association, Chicago, IL.
Len-Rios, M. E., Hinnant, A., Park, S. A., Frisby, C. M., & Lee, Y. (2009). Health News
Agenda-Building Journalists’ Perceptions of the Role of Public Relations. Paper presented to the International Communication Association, Chicago, IL.
Frisby, C. M. (2006). Victims of mass distraction: Gaining trust in health care among African Americans. Paper presented to the Minorities and Communication and Science divisions of the Association for Education in Journalism and Mass Communication, San Francisco, CA.
Frisby, C. M. (2006). Breaking down walls: Examining how the patient/provider relationship impacts a black woman’s attitude toward health care. Paper presented for mini-plenary session at the Association for Education in Journalism and Mass Communication, San Francisco, CA.
Frisby, C. M. (2005). Always a bridesmaid and never a bride: Portrayals of women of color as brides in bridal magazines. Paper presented at the annual convention of the Association for Education in Journalism and Mass Communication, San Antonio, TX.
Fleming, K. & Frisby, C. M. (2005). An empirical investigation of the relationships among fear and efficacy of breast cancer, media use, and knowledge about breast cancer prevention in Caucasian and African American women. Paper presented at the annual convention of the Association for Education in Journalism and Mass Communication, San Antonio, TX.
Qiu, Q., Frisby, C. M., Rodgers, S., and Cameron, G. (2005). Mental map making: The role of Black newspapers in shaping deleterious perceptions of cancer in Black communities. Paper presented at the annual convention of the Association for Education in Journalism and Mass Communication, San Antonio, TX.
Frisby, C. M. & Wanta, W. (2005). The search for health information: Racial differences and the knowledge gap hypothesis in breast cancer prevention. Paper presented at the annual convention of Association for Education in Journalism and Mass Communication, San Antonio, TX.
Frisby, C. M. and Fleming, K. (2005). Breast cancer anxiety and its links to media use and perceptions of media information in African American and Caucasian women. Paper presented at the International Communication Association conference, New York, NY.
Leshner, G., Cheng, I., Song, J. H., Choi, Y., and Frisby, C. M. (2005). The role of spirituality in breast cancer information processing between African American and Caucasian women. Paper presented at the International Communication Association conference, New York, NY.
Frisby, C. M. (2004). Techniques for effective health communication with minorities. Paper presented to the Science Communication Interest Group and Minorities and Communication Divisions, Association for Education in Journalism and Mass Communication, Toronto, CAN.
Frisby, C. M. (2004). By the color of her skin: Effects of endorser ethnicity on African American women’s attitudes to seek early detection of breast cancer. Paper presented to the Minorities and Communication Division of the Association of Education in Journalism and Mass Communication, Toronto, CAN.
Frisby, C. M. (2004). Bridging the gap: Agenda-setting and ethnic disparities in coverage of health care. Paper presented to the Minorities and Communication Division of the Association for Education in Journalism and Mass Communication, Toronto, CAN.
Frisby, C. M. (2004). America’s top model meets the bachelor on an un-real world”: Examining viewer fascination with reality TV. Paper presented to the Association for Education in Journalism and Mass Communication, Toronto, CAN.
Frisby, C. M. (2003). A matter of life or death: Effects of message strategies: Effects of emotional message strategies on Black women’s attitudes about preventative breast cancer screenings. Association for Education in Journalism and Mass Communication, Kansas City, MO. Top paper.
Frisby, C. M., Reber, B. H., & Cameron, G. T. (2001). Changing direction: Assessing student thoughts and feelings about a new program in strategic communication. Paper presented to the Association for Education in Journalism and Mass Communication, Washington, DC
Frisby, C. M. (2001). How ads work: Identifying psychological mechanisms that make emotional and rational appeals successful. Paper presented to the Association for Education in Journalism and Mass Communication, Washington, DC.
Frisby, C. M. (2001). Effects of advertising messages for breast cancer on African American
women’s attitudes toward early prevention. Paper presented to the Association for
Education in Journalism and Mass Communication, Washington, DC.
Frisby, C. M. (2000). Black like me: How idealized images of Caucasian women impact and affect women of color. Paper presented to the Association for Education in Journalism and Mass Communication, Phoenix, AZ. 2nd place.
Frisby, C. M. (2000). Messages of hope: On the need to develop breast cancer and other health campaigns that address the needs of women of color. Paper presented to the Association for Education in Journalism and Mass Communication, Phoenix, AZ.
Frisby, C. M. & Chang, Y. (2000). Beating the odds: A formative evaluation of breast cancer advertising campaign messages aimed at ethnic women. Paper presented to the American Academy of Advertising conference, Newport, RI.
Frisby, C. M. (2000). Effects of ethnicity on product involvement: Investigating the Kim-Lord
Grid. Paper presented to the special topics division of the Southwestern Marketing
Association, San Antonio, TX.
Yoon, D. & Frisby, C. M. (2000). Make it one! Study on the standardization of commercial
Web Sites. Paper presented at the Global Fusion 2000 Conference, St. Louis, MO.
Frisby, C. M. (1999). When bad things happen to bad people: How television talk shows affect viewer mood. Paper presented to the Mass Communication and Society Division of the Association for Education in Journalism and Mass Communication, New Orleans, LA.
Frisby, C. M. (1999). Beyond the looking glass: Perceptions and thoughts about African
American images in advertisements by Caucasian consumers. Paper presented to Minorities and Communication Division of the Association for Education in Journalism and Mass Communication, New Orleans, LA.
Rodgers, S., & Frisby, C. M. (1999). Not on target? Effects of gender-specific Web Sites on
liking and visit intent. Paper presented to the Advertising Special Topics Division of the Association for Education in Journalism and Mass Communication, New Orleans, LA.
Frisby, C. M. (1998). Can social comparison theory explain viewer fascination with television talk shows? Paper presented to the Mass Communication and Society Division at the Association for Education in Journalism and Mass Communication, Baltimore, MD.
Greer, J. M., Frisby, C. M., & Halpern, D. (1997). Redefining the uses and gratifications measurement scale for television viewing. Poster session presented at the annual Association for Education in Journalism and Mass Communication, Chicago, IL.
Frisby, C. M. (1997). Is the remote control man’s best friend? A meta-analysis of the relationship between gender and TV remote control use. Paper presented at the American Academy of Advertising, St. Louis, MO.
Karrh, J. A., & Frisby, C. M. (1996). A course devoted to selling/buying and negotiation skills. Paper presented at the American Academy of Advertising, Vancouver, British Columbia.
Frisby, C. M. (1995). In search of ...: Assessing the relationship among ‘Big 5’ personality traits, program choice, and gratifications obtained from watching television programs. Paper presented to the Mass Communication and Society Division of the Association for Education in Journalism and Mass Communication, Washington, DC.
Frisby, C. M. (1995). Don’t zip that ad! Exploring the effects of need for arousal and ad content on television commercial viewing time. Paper presented at the American Academy of Advertising, Norfolk, VA.
Frisby, C. M., & Weigold, M. (1994). Gratifications of talk: Esteem and affect related consequences of viewing television talk shows. Paper presented to the Mass Communication and Society Division of the Association for Education in Journalism and Mass Communication, Atlanta, GA.
My name is Dr. Cynthia Frisby and on this site you will find information about me, my research, my passion for DEI and teaching. You will also see my "fun side" and see a clip of when this Frisby was on the Oprah show!